Ira Jacobs is a Professor and former Dean of the Faculty of Kinesiology & Physical Education at the University of Toronto, where he is now the inaugural Director of the Tanenbaum Institute for Science in Sport. For 25 years before joining academia he was a federal government defence scientist with the Canadian Dept. of National Defence. His research has focused on physiological, nutritional, and pharmacological interventions with the potential to sustain and/or enhance physical performance.